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Advertising

Volume 403: debated on Monday 14 April 2003

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To ask the Secretary of State for Trade and Industry how much her Department spent on advertising in each of the last five financial years; what the most expensive campaign was in each of these years; and how much these campaigns cost. [109175]

The information requested is as follows:

£
Financial YearAdvertising expenditure (via COI)Most expensive campaignAmount
1998–9913,760,086Action 2000 (all campaigns)8,207,738
1999–200013,341,889Action 2000 (all campaigns)11,619,875
2000–0112,686,309National Minimum Wage3,505,047
2001–027,128,875UK Online for Business2,509,823
2002–03112,284,379SBS business link16,014,079
1Provisional