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Advertising Campaigns

Volume 403: debated on Monday 14 April 2003

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To ask the Deputy Prime Minister what his Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [106443]

The Office of the Deputy Prime Minister was created on 29 May 2002.From May 2002 to end March 2003 the total spending on advertising and promotional campaigns was £3,718,767 (ex VAT).Of this, the spend of individual campaigns on

(a) television, (b) radio and (c) print media was as follows (all figures are ex VAT):

Fire Safety

Action Plan (September 2002-November 2002)

  • (a) Television: £1,569,694
  • (b) Radio: £17,514
  • (c) Print media: n/a
  • Kitchen Safety (February-March 2003)

  • (a) Television: £959,184
  • (b) Radio: £110,877
  • (c) Print media: n/a
  • Fire Strike publicity (October 2002-January 2003)

  • (a) Television: n/a
  • (b) Radio: £312,936
  • (c) Print media: £349,063
  • Neighbourhood Renewal

    Print media: £27,675