Skip to main content

Advertising Campaigns

Volume 404: debated on Monday 28 April 2003

The text on this page has been created from Hansard archive content, it may contain typographical errors.

To ask the Secretary of State for Environment, Food and Rural Affairs what her Department's total spending was on advertising and promotional campaigns between April 2002 and March 2003; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. [106435]

The Department does not maintain records of its expenditure on advertising separately. Our expenditure for publicity, which includes advertising. publications, events, shows and direct information literature mailings in financial year 2002–03 is estimated to be £6.0 million. This includes communication on a very wide range of matters, much of it necessary or beneficial to the public and to the wide range of industries in which Defra has an interest, together with local government, voluntary organisations and other bodies.