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Holidays In Britain

Volume 404: debated on Tuesday 6 May 2003

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To ask the Secretary of State for Culture, Media and Sport what support she is giving to the promotion of British food and drink within her campaign for Britons to holiday in Britain this year. [110748]

VisitBritain's new domestic marketing campaign 'Enjoy England' was launched on 23 April 2003. The campaign features aspects of England's core products centred on the four key themes of experience, discovery, exploration and relaxation. There are many references in the campaign's promotional material to regional food and drink products and events. The VisitEngland website provides a full listing of annual food and drink events and festivals and provides links to details of Farmers' Markets by county.I also recently launched Visit Heart of England's Food and Drink Toolkit to further promote regional food and drink in the tourism sector.