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Market Research

Volume 404: debated on Thursday 8 May 2003

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To ask the Secretary of State for Environment, Food and Rural Affairs what expenditure has been incurred by her (a) Department, (b) agencies and (c) non-departmental bodies in 2002 on (i) opinion polling, (ii) focus groups and (iii) other forms of market research; and if she will list the surveys commissioned and the purpose of each. [106259]

The expenditure on external market research which has been recorded centrally by Defra in 2002/03 was £354,000.The list of the surveys is:

  • Corporate Identity research
  • Illegal Meat Imports
  • General Public tracking—omnibus
  • GM Crops desk research
  • GM Debate Foundation discussion workshops
  • GM debate—stimulus content creation
  • Defra Customer Vision
  • Defra's sponsorship activities

The information not held centrally within Defra and for each agency and non-departmental body for which Defra is responsible could only be collated at a disproportionate cost.