To ask the Secretary of State for the Home Department what the total expenditure on advertising by the Department was in (a) 2001–02 and (b) 2002–03; and what the level of planned expenditure is for (i) 2003–04 and (ii) 2004–05. [114440]
The total advertising spend for the Home Department was:
(a) £14.4 million
(b) £9.9 million
During 2002–03 we ran campaigns which supported police recruitment, a reduction in vehicle crime, the national firearms amnesty and advising parents and children on safe use of the internet.
In 2001–02 our campaigns again focused on police recruitment, vehicle crime reduction and child protection on the internet. We also ran campaigns to support a reduction in drug misuse and the introduction of postal voting.
Expenditure plans for (i) 2003–04 and (ii) 2004–05 have not yet been finalised.