To ask the Secretary of State for Work and Pensions what lessons have been learned from the change from working families tax credit for the implementation of the pension credit. [118665]

The Department for Work and Pensions has learned a number of lessons from previous take-up campaigns, including working families tax credit, and has adopted a measured take-up approach for pension credit. The Department will, during the period when advance applications for pension credit can be made, continue to evaluate the effectiveness of the marketing campaign in the light of current and previous experience and make any refinements needed to ensure that pensioners take up their entitlement.