To ask the Secretary of State for Culture, Media and Sport what assessment she has made of public awareness of analogue switch-off; and what percentage of the UK population she estimates are aware of the proposed deadline for switch-off. 
No formal assessment has been made. Research commissioned from MORI by DCMS in spring 2002 into consumer attitudes to digital television found that 56 per cent. of people were aware of analogue switch off between 2006 and 2010, which compared with 44 per cent. in 2001. No figures are available for 2003.