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Small Change Big Difference

Volume 447: debated on Monday 5 June 2006

To ask the Secretary of State for Health what steps her Department and its agencies have taken following the launch of the Government's Small Change Big Difference campaign. (72012)

We have followed up with “small change, big difference” event guests to explore tailored options for the initiative's roll-out. A series of further seminars is being planned. They will include the development of the logo and brand, investigating possible joint campaign work, the integration of the initiative into the wider public health framework and the work of all our key stakeholders.

A partnership programme will begin aligning key commercial and public sector partners with existing and new programme delivery, the aim being to create a number of dedicated, dynamic partnership programmes between government, commercial partners and non-governmental organisations in direct support of “Choosing Health” objectives. These partnerships will define routes to communicate with people through, for example, their place of work, as well as their local shops and during their leisure activities about making healthier choices in their lives.