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Advertising Standards

Volume 447: debated on Monday 12 June 2006

To ask the Secretary of State for Culture, Media and Sport what steps she is taking to ensure that the Advertising Standards Authority fulfils its duty to ban advertisements containing (a) knives and (b) other weapons. (76174)

The Department for Culture, Media and Sport supports the Advertising Standards Authority's role (ASA) as the independent regulator of advertising content. There is not a ban on the depiction of all knives and weapons in advertising, although the Advertising Codes require that advertisements are responsible and do not condone violence. All advertisments are considered on a case-by-case basis, taking into account the medium used, the product being advertised, the likely audience and whether a threat of violence is being depicted or condoned. The ASA will continue to take action against irresponsible advertisements.