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Public Sector Information

Volume 447: debated on Wednesday 14 June 2006

To ask the Chancellor of the Duchy of Lancaster how many public information programmes have been broadcast since 1997, broken down by commissioning Department; and how much such programmes cost (a) to produce and (b) to screen. (76741)

There have been 436 public information films produced since 1997. The numbers of public information films broken down by commissioning Department are shown in the following table.

Public information films produced since 1997

Client

Number

Charity Commission

1

Countryside Agency

6

Countryside Agency for Wales

1

Department of Communities and Local Government

22

Department for Environment, Food and Rural Affairs

29

Department for Education and Skills

25

Department for Transport

36

Department for Work and Pensions

20

Department of Health

48

Department for Trade and Industry

63

Driver and Vehicle Licensing Agency

7

Electoral Commission

2

Energy Savings Trust

33

Experience Corps

2

Financial Services Agency

1

Food Standards Agency

2

Foreign and Commonwealth Office

25

Health and Safety Executive

1

Highways Agency

2

HM Revenue and Customs

10

Home Office

18

London 2012

6

Maritime and Coastguard Agency

4

National Statistics

2

NHS Blood and Transplant

46

Office of Fair Trading

1

Scotland National Blood TS

1

Tidy Britain Group

2

University for Industry

3

Victim Support

1

Water UK

1

Welsh Assembly Government

15

Total (since 1997)

436

Production of a public information film costs approximately £60,284 (based on an average of all public information films produced during the last three years).

Screening costs for a public information film are: broadcast tape copies, £2,500; annual marketing of film to broadcasters, £7,650; and airtime, free of charge.

We expect a public information film to recoup both production and marketing costs in equivalent airtime value within the first three months in circulation.

To ask the Chancellor of the Duchy of Lancaster at what times of day public information programmes have been scheduled in each of the past three years. (76757)

The Central Office of Information (COI) is not responsible for scheduling public information films. They are scheduled in donated airtime at the discretion of broadcasters. The COI does, however, promote the usage of public information films to broadcasters, requesting relevant time slots and programming environments, where possible.

In each of the past three years, public information films have been shown on broadcast television in ratios shown in the following table.

Time

Percentage of films shown

Number of transmissions

April 2003 to March 2004

Breakfast (6.00-9.29)

14

14,705

Morning (9.30-11.59)

10

10,938

Afternoon (12.00-17.14)

16

17,107

Evening (17.15-23.59)

18

19,045

Night time (00.01-5.59)

40

4,261

April 2004 to March 2005

Breakfast (6.00-9.29)

14

18,345

Morning (9.30-11.59)

13

16,575

Afternoon (12.00-17.14)

23

30,570

Evening (17.15-23.59)

27

35,751

Night-time (00.01-5.59)

23

30,039

April 2005 to March 2006

Breakfast (6.00-9.29)

13

25,221

Morning (9.30-11.59)

11

21,505

Afternoon (12.00-17.14)

27

50,961

Evening (17.15-23.59)

28

51,818

Night time (00.01-5.59)

20

38,099

To ask the Chancellor of the Duchy of Lancaster what discussions her Department has had with public service broadcasters on the (a) screening and (b) scheduling of public information films; and if she will make a statement. (76758)

The Central Office of Information (COI) meets with public service and commercial broadcasters regularly to discuss both the screening and scheduling of public information films. COI also maintains regular contact with broadcast contacts via telephone, e-mail and via a monthly paper and electronic newsletter, which highlights the availability of material or related statistics to support the case for transmission. There is an online catalogue to facilitate broadcasters’ selection of appropriate materials for slots they have available.

In the last three years, this activity has resulted in 2,127,007 transmissions, across 122 different television channels, in airtime worth an estimated £75,335,000 (based on average ITV station rate card).

Additionally, the COI also targets owners of out-of-home media. For example the 5-A-DAY campaign was screened free of charge on “Tesco TV”, in shopping centres including Trafford Centre, Lakeside and Metro Centre, gyms such as Holmes Place, Cannons and David Lloyd and some doctors’ surgeries. Out-of-home ratecard airtime value was estimated at £1.5 million for this film.