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Advertising and Publicity

Volume 447: debated on Wednesday 14 June 2006

To ask the Secretary of State for Work and Pensions if he will list the 10 most expensive advertising and publicity campaigns run by his Department and its agencies since 1 January 2004; and what the total cost was in each case. (41497)

The information is not available in the format requested and can be provided only at disproportionate cost. A breakdown of publicity costs for each financial year can be found in the Departments Reports’ which are available in the Library. The 10 most expensive advertising and publicity campaigns for 2005-06 are set out in the following table:

Campaign

Spend (£000)

Targeting Benefit Fraud

7,459

Pension Credit

3,000

Age Partnership

2,475

Winter Fuel/Age Related Payments

1,416

Disability Discrimination Act

1,313

Future Pensioners/Informed Choice

1,059

Pensioners Guide

1,000

State Pension Deferral

927

State Second Pension

818

Age Positive

750

Notes:

1. The table does not include the following as the information is not held centrally and can be obtained only at disproportionate cost; spend by non-departmental bodies, statutory bodies for which the Department is responsible or other body sponsored by the Department details of highly localised publicity activity by the Department’s customer-facing businesses; recruitment or procurement advertising.

2. All figures have been rounded to the nearest thousand.

3. All figures are exclusive of VAT.

4. Spend is recorded by financial year only, rather than calendar years.