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Food Promotion

Volume 447: debated on Tuesday 20 June 2006

To ask the Secretary of State for Health what methods her Department will use to carry out its 2007 assessment of changes in food promotion to children as proposed in the 2004 Choosing Health White Paper. (76706)

We have said that we want to see a change in the nature and balance of food and drink advertising and promotion to children so that it better represents a healthy balanced diet.

We will be establishing a baseline against which we can assess what progress has been made. The assessment will take into account any reduction in the volume or scheduling of advertisements across television and various non-broadcast media in recent years, and what changes have been made to the content of those advertisements.