DFID does not hold a separate advertising budget. The majority of advertising spend relates to recruitment advertising in newspapers and journals. For the last two calendar years the costs have been as follows:
£ 2004 594,769 2005 307,359
Since July 2004, DFID has run the following promotional campaigns:
Trade Matters Campaign
To raise awareness of the role of trade in fighting world poverty and promote availability of a new free publication—Trade Matters. Promotional inserts were placed in the following publications:
£ December 2005 Independent and New Statesman 6,765 Big Issue North 3,290 March 2006 Sunday Herald 2,068 The Grocer 3,713 May 2006 SAGA Magazine 10,340 Total 26,176
Developments Magazine Campaign
To increase numbers of subscribers to the Department’s free magazine—Developments. Promotional inserts were placed in the following publications:
£ April 2006 Greenbelt mailing 1,233 Big Issue 5,463 Asian Times 1,110 Christianity Magazine 888 Church Times 1,941 Catholic Herald 1,242 July 2006 Birmingham Post 1,057 Total 12,934
Developments Magazine and Rough Guide Campaign
£ October 2005 Black History Month magazine 3,642