For expenditure on advertising campaigns run by the Department through the Central Office of Information from July 2004 until April 2006, the figures are as follows. Figures include Small Business Service, but exclude VAT.
(The Department does not centrally collect information on other campaigns, including those by non-departmental public bodies, and to do so would entail disproportionate cost.)
Amount (£) Consumer Direct 2005-06 1,277,850 SBS Business Link 2005-06 1,502,301 National Minimum Wage 2005-06 328,603 Directgov—DTI Employee Franchise 2005-06 117,690 Total 3,226,445
Amount (£) Consumer Direct 2004-05 706,488 SBS Business Link 2004-05 552,712 Import Licence Announcements 2004-05 74,300 National Minimum Wage 2004-05 315,754 Renewable Energy (Advertorials) 2004-05 15,542 Queen’s Awards for Enterprise 2004-05 30,494 Firework Safety 2004-05 188,480 DTI—Dispute Resolution (media only) 81,768 SBS Press Media Buying Costs 2004-05 3,255 Total 1,968,793