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Advertising Campaigns

Volume 448: debated on Wednesday 5 July 2006

To ask the Secretary of State for Trade and Industry what advertising campaigns his Department has run since July 2004; and what the (a) date and (b) cost was of each. (81919)

For expenditure on advertising campaigns run by the Department through the Central Office of Information from July 2004 until April 2006, the figures are as follows. Figures include Small Business Service, but exclude VAT.

(The Department does not centrally collect information on other campaigns, including those by non-departmental public bodies, and to do so would entail disproportionate cost.)

2005-06

Amount (£)

Consumer Direct 2005-06

1,277,850

SBS Business Link 2005-06

1,502,301

National Minimum Wage 2005-06

328,603

Directgov—DTI Employee Franchise 2005-06

117,690

Total

3,226,445

2004-05

Amount (£)

Consumer Direct 2004-05

706,488

SBS Business Link 2004-05

552,712

Import Licence Announcements 2004-05

74,300

National Minimum Wage 2004-05

315,754

Renewable Energy (Advertorials) 2004-05

15,542

Queen’s Awards for Enterprise 2004-05

30,494

Firework Safety 2004-05

188,480

DTI—Dispute Resolution (media only)

81,768

SBS Press Media Buying Costs 2004-05

3,255

Total

1,968,793