The Department’s records are retained on a financial year basis, and it is only possible to provide annual information on advertising campaigns from April 2004 to present. The following tables show advertising campaign expenditure broken down by year and title:
Advertising campaign title £000 Education Maintenance Allowance 4,511 DfES Supermarket Sweep 502 Sure Start 133 Adult Basic Skills—Gremlins 5,875 Teenage Pregnancy 1,087 Student Finance 1,224 Fast Track Teaching 73 Foundation Degrees 556 DfES Childcare 295 Need to Know 400 DfES Parents Centre 182 Total 14,838
Advertising campaign title £000 Sure Start 3 Education Maintenance Allowance 1,499 Teenage Pregnancy 1,497 Childcare Recruitment 661 Adult Basic Skills - Gremlins 1,818 Student finance 3,271 DfES Parents Centre 149 Every Child Matters 2 Parenting Pilot 637 Foundation Degrees 869 Fast Track Teaching 19 DfES Education and Learning Launch 204 Need to Know 118 Total 10,747
All figures in the tables are exclusive of VAT. We would only be able to break down information from July 2004 at disproportionate cost.