Skip to main content

Departmental Advertising

Volume 448: debated on Tuesday 11 July 2006

To ask the Secretary of State for the Home Department how many advertisements have been placed by his Department (a) in newspapers, (b) on the radio, (c) on television, (d) on billboards and (e) in other media warning those who do not comply with the law (i) of the possibility of (A) fines, (B) a prison sentence and (ii) that they are putting themselves and others at risk of personal harm in each of the last five years; and what the cost of such advertisements was in this period. (55266)

To actually count the number of advertisements would not be possible since advertising campaigns are not purchased in terms of number of adverts—they are purchased in terms of what percentage of our target audience we expect to reach, or to a given budget level. However we are able to set out the level of total media expenditure in the following table:

Advertisements warning of fines in last five years

Alcohol Misuse enforcement campaign

£

2005-06

93,865

Advertisements warning that they are putting themselves and/or others at risk of personal harm in last five years

£

Domestic violence

2001-02

0

2002-03

0

2003-04

936,587

2004-05

450,635

2005-06

162,696

Child Protection on the Internet

2001-02

1,281,529

2002-03

763,290

2003-04

825,557

2004-05

299,094

2005-06

1879,001

1 To date

Advertisements warning of a prison sentence in last five years

Rape

£

2006

346,430