For the Department’s overall advertising expenditure for 2004-05 and 2005-06, I refer the hon. Member to the answer given on 24 May 2006, Official Report, column 1818W.
The principal advertising campaigns run by DEFRA since July 2004 are in the following table.
Campaign Objective Timing Media spend (£) Personal food imports To raise awareness of food restrictions of food imports from outside the EU into the UK’s animal disease prevention plans December 2004-March 2005 92,343 December 2005-March 2006 94,278 Avian flu/poultry register To raise awareness of the biosecurity measures poultry keepers should follow in light of the international avian flu outbreaks. To encourage poultry keepers with more than 50 birds to sign up to the Poultry Register as part of the GB’s avian flu contingency plans. October 2005-March 2006 185,976
The Department also undertakes a wide range of recruitment, statutory notice and one-off advertising activities which accounts for the balance in spending. Information on advertising campaigns by non-departmental public bodies, executive agencies, independent statutory bodies and other DEFRA-funded bodies is not held centrally and could be obtained only at disproportionate cost.