The specific impact of each A303 option on commercial performance at Stonehenge has not been modelled. However, should English Heritage's plans for a new visitor centre and access arrangements at Stonehenge go ahead, along with the published scheme for improvements to the A303, it is estimated that visitor numbers are likely to stay the same as at present. Any increase in visitor spending is likely to be balanced by the cost of operating the new facilities.
The net income (not profit) generated from visitors to Stonehenge in each year since 1997 is as follows:
£ 1996-97 3,156,883 1997-98 3,310,350 1998-99 3,755,389 1999-2000 4,036,315 2000-01 13,827,769 2001-02 13,554,282 2002-03 3,854,550 2003-04 4,260,664 2004-05 4,669,575 2005-06 4,794,121 1 Decline in income in years 2000-01 and 2001-02 reflects the decline in visitors during the foot and mouth crisis and the aftermath of 9/11.
The only English Heritage site in the vicinity of Stonehenge is Old Sarum. Other key sites in the area are Salisbury Cathedral and Wilton House. The visitor figures from 1997 for Old Sarum and Salisbury Cathedral are given in the table. Visitor figures for Wilton House will follow shortly:
Old Sarum Salisbury Cathedral1 1996-97 80,390 340,000 1997-98 76,372 338,000 1998-99 80,691 332,000 1999-2000 81,378 331,000 2000-01 75,921 313,000 2001-02 70,868 262,000 2002-03 65,818 263,000 2003-04 58,299 244,000 2004-05 53,977 271,000 2005-06 48,637 268,000 1 Salisbury Cathedral does not charge entry fees, therefore figures are approximate and do not include people attending services, concerts or visiting the Close generally.
Visitor number projections resulting from the construction of any of the shortlisted options for the A303 are not available.
However, South West Tourism has identified Stonehenge and Salisbury as a key destination for regional tourism. Should the published road scheme be approved, it will enable English Heritage to make major improvements to the visitor experience at Stonehenge, encourage a longer stay in the region and potentially benefit attractions such as Salisbury Cathedral and other local heritage sites and museums.