Local Enterprise Campaign Hubs are being set up in Coventry, Liverpool, Lowestoft, Tees Valley and Wakefield. The local authorities looking after these areas are Coventry city council, Liverpool city council, Waveney district council, Redcar and Cleveland borough council and Wakefield metropolitan district council respectively.
These areas were selected as they have low levels of entrepreneurial activity, and high levels of deprivation.
Enterprise Insight employs a variety of monitoring tools to assess the effectiveness on the campaign.
These include an annual survey that monitors young people's attitudes across the country and tracks changing levels of awareness of the campaign.
Enterprise Insight is currently commissioning an independent organisation to develop monitoring and evaluation systems for each enterprise campaign hub as it is rolled out. In early 2008, this organisation will produce an evaluation that will assess the impact of the campaign hubs.
Enterprise Insight has put in place a number of more specific monitoring tools that:
(a) Capture through on-line reporting all the events taking place during Enterprise Week.
(b) Independently, through ‘Growth from Knowledge—National Opinion Polls', run a post Enterprise Week survey of all organisations that ran activities during Enterprise Week.
(c) Independently monitor the level and range of media coverage.
Enterprise Insight is an independent organisation, founded and run by the four main business organisations (Institute of Directors, British Chambers of Commerce, CBI and Federation of Small Businesses), with support from DTI.
The DTI’s Small Business Service co-funds Enterprise Insight, but the Enterprise Insight Board independently determines its staff remuneration levels.