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Advertising Campaigns

Volume 449: debated on Wednesday 19 July 2006

To ask the Secretary of State for Health what advertising campaigns her Department has run since July 2004; and what the (a) date and (b) cost was of each. (81924)

The table sets out the advertising campaigns commissioned by the Department’s communications directorate since July 2004, showing the date and cost.

2004-05

Campaign

Date

Advertising cost (£ million)

Drugs (joint campaign with the Home Office)

July, December 2004 February, March 2005

0.99

Flu

October, November 2004

1.50

NHS including nurse recruitment

September 2004 February 2005

5.84

Sexual health

January, February 2004

1.26

Social care/worker recruitment

January, March 2005

2.14

Smoking testimonial campaign

July to September, November 2004

7.90

Emotional consequences and local NHS Stop Smoking

January to March 2005

8.75

Second hand smoke - children

Motivations that matter - young adults (smoking)

Second hand smoke - adults

Local NHS stop smoking

Testimonials and local NHS Stop Smoking

Winter (Get the right treatment)

November 2004

0.59

E111

April 2004 until March 2005

0.32

2005-06

Campaign

Date

Advertising cost (£ million)

Drugs (joint campaign with the Home Office)

October, December 2005 February, March 2006

1.70

Flu

October, November 2005

1.85

NHS including nurse recruitment

September 2005

0.24

Sexual health

0.00

Social care/worker recruitment

February, March 2006

2.44

Smoking testimonial campaign

December 2005

0.56

Emotional consequences and local NHS Stop Smoking

Second hand smoke - children

May to June 2005

4.90

Motivations that matter - young adults (smoking)

July to August 2005

4.32

Second hand smoke - adults

September to October 2005

4.25

Local NHS stop smoking

September to November 2005

0.79

Testimonials and local NHS Stop Smoking

February to March 2006

5.53

Winter (Get the right treatment)

October, November 2005

0.59

E111

May 2005 to March 2006

1.37