The table sets out the advertising campaigns commissioned by the Department’s communications directorate since July 2004, showing the date and cost.
Campaign Date Advertising cost (£ million) Drugs (joint campaign with the Home Office) July, December 2004 February, March 2005 0.99 Flu October, November 2004 1.50 NHS including nurse recruitment September 2004 February 2005 5.84 Sexual health January, February 2004 1.26 Social care/worker recruitment January, March 2005 2.14 Smoking testimonial campaign July to September, November 2004 7.90 Emotional consequences and local NHS Stop Smoking January to March 2005 8.75 Second hand smoke - children — — Motivations that matter - young adults (smoking) — — Second hand smoke - adults — — Local NHS stop smoking — — Testimonials and local NHS Stop Smoking — — Winter (Get the right treatment) November 2004 0.59 E111 April 2004 until March 2005 0.32
Campaign Date Advertising cost (£ million) Drugs (joint campaign with the Home Office) October, December 2005 February, March 2006 1.70 Flu October, November 2005 1.85 NHS including nurse recruitment September 2005 0.24 Sexual health — 0.00 Social care/worker recruitment February, March 2006 2.44 Smoking testimonial campaign December 2005 0.56 Emotional consequences and local NHS Stop Smoking — — Second hand smoke - children May to June 2005 4.90 Motivations that matter - young adults (smoking) July to August 2005 4.32 Second hand smoke - adults September to October 2005 4.25 Local NHS stop smoking September to November 2005 0.79 Testimonials and local NHS Stop Smoking February to March 2006 5.53 Winter (Get the right treatment) October, November 2005 0.59 E111 May 2005 to March 2006 1.37