Under DEFRA's regional food strategy we have, since 2003, been providing an additional £1 million per year to support the quality regional food sector in England. Food from Britain (FFB) take the lead in the delivery of a national programme of activity that supports producers in the sector. In taking forward this programme of activities, which focuses on trade development, consumer awareness and business competitiveness, FFB work together with a range of organisations, including Slow Food UK.
A good example of this is ensuring a strong British presence at Slow Food's biennial Salone del Gusto food show held in Turin. Both organisations have worked well together for the last two shows in recruiting quality regional food producers for the event and in providing the necessary logistical support at the show. This close co-operation is continuing this year in preparation for the 2006 Salone del Gusto taking place in October.