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Advertising Campaigns

Volume 449: debated on Monday 24 July 2006

To ask the Secretary of State for Defence what advertising campaigns the Department ran between 2000 and June 2004; and what the (a) date and (b) cost was of each. (87067)

The only advertising campaigns undertaken by the Ministry of Defence are Armed Forces recruitment related. The information requested is not held centrally in the format requested. Details that are available are as follows:

£ million

Financial Year

Royal Navy

Royal Marines

Army

RAF

2000-01

5.040

0.671

5.572

3.136

2001-02

4.370

2.320

5.236

2.791

2002-03

3.090

1.400

5.378

2.824

2003-04

4.693

1.060

7.750

3.130

The naval service undertakes two main bursts of advertising activity each year, one in January and one in September/October. The RAFs main campaigns were run in August/September and December/January. The Army's recruit advertising is an all year round activity.