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Advertising Campaigns

Volume 449: debated on Tuesday 25 July 2006

To ask the Secretary of State for Work and Pensions what advertising campaigns the Department has run between 2000 and June 2004; and what the (a) date and (b) cost was of each. (87051)

The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department for Social Security, the former Department for Education and Employment, and the Employment Service. Information prior to 2001 is not held centrally and can be obtained only at disproportionate cost.

The Department runs a number of promotional campaigns aimed at increasing awareness of rights and responsibilities. The dates and costs are given as follows.

(a) Dates of activity

(b) Annual cost (£000)

Age Positive

2001-02

6

2002-03

706

2003-04

70

2004-05

29

Council Tax Benefit

2003-04

556

2004-05

674

Direct Payment

2002-03

858

2003-04

11,095

2004-05

8,379

Disability Discrimination Act

2001-02

2,882

2002-03

50

2003-04

40

2004-05

1,992

Future pensioners/Informed choice

2001-02

4,740

2002-03

2,878

IB Reforms Pilot

2003-04

113

2004-05

106

Inherited SERPS

2002-03

646

Jobcentre Plus Customer Marketing

2003-04

1,401

Jobseeker’s Direct

2003-04

1,632

Lone Parent Leaflet Promotion Marketing

2004-05

216

Minimum Income Guarantee

2000-01

3,365

National Employer Campaign

2003-04

1,158

National Vacancy Campaign

2004-05

390

New Deal

2003-04

5,678

New Deal 25 Plus

2001-02

613

New Deal for Disabled People

2001-02

350

New Deal for Musicians

2002-03

33

Pension Service Awareness

2003-04

906

Pension Credit

2003-04

9,907

2004-05

4,388

State Pension Deferral

2004-05

115

Second State Pension

2002-03

489

2003-04

216

Targeting Benefit Fraud

2001-02

8,039

2002-03

35

2003-04

8,383

2004-05

6,017

Winter Fuel Payments

2001-02

475

2002-03

627

2003-04

625

2004-05

515

Notes:

1. The table does not include the following as the information is not held centrally and to obtain it would incur disproportionate cost. Spend by non-departmental bodies for which the Department is responsible details of highly localised publicity activity by the Department’s customer-facing businesses recruitment or procurement advertising.

2. The figures in the table refers to media spend only, excluding production and other costs.

3. All figures have been rounded to the nearest thousand.

4. All figures are exclusive of VAT.