Skip to main content

Advertising Campaigns

Volume 449: debated on Monday 11 September 2006

To ask the Secretary of State for the Home Department what advertising campaigns his Department has run since July 2004; and what the (a) date and (b) cost was of each. (81918)

The advertising campaigns the Home Office has run since 2004-05 are listed in the table. Due to the way media are invoiced and as our campaigns are long term and not month specific, we cannot break down costs by month.

The breakdown by each financial year, however, is as follows:

£

2004-05

Frank Drugs Campaign

1,135,091

Gun Crime

200,000

Antisocial Behaviour

600,006

Acquisitive Crime Reduction

7,578,732

Police Recruitment—Special Constables

1,968,171

Domestic Violence

450,635

Child Safety on the Internet

299,094

Clean Up Week—Community Sentences

33,295

2005-06

Frank Drugs Campaign

1,588,007

Antisocial Behaviour

638,313

Acquisitive Crime Reduction

3,967,890

Single Non Emergency Number

151,781

Alcohol Misuse

93,865

Police Recruitment—Special Constables

1,427,014

Police Recruitment—High Potential Scheme

226,865

Domestic Violence

542,456

Child Safety on the Internet

879,002

Safer Car Parks—Park Mark Scheme

95,656

Crime Stoppers

84,039

Clean Up Week—Community Sentences

49,278

Rape

67,108

2006-07—invoiced to date

Frank Drugs Campaign

190,456

Knife Amnesty

138,622

Acquisitive Crime Reduction

158,650

Single Non Emergency Number

56,280

Alcohol Misuse

233,832

Domestic Violence

314,694

Rape

287,664

To ask the Secretary of State for the Home Department what advertising campaigns the Department ran between 2000 and June 2004; and what the (a) date and (b) cost was of each. (87061)

The advertising campaigns the Home Office ran between 2000-01 and 2004-05 are listed as follows. Due to the way media are invoiced and as our campaigns are long term and not month specific, we cannot break down costs by month.

The breakdown by each financial year, however, is as follows:

£

2000-01

Vehicle Crime Reduction

8,377,736

Police Recruitment

7,580,663

Police Recruitment—Fast Track

137,371

Human Rights

765,956

Rolling Registration

3,236,126

UK Immigration Service

7,783

Postal Voting

1,322,750

Fire Safety

2,005,093

2001-02

Vehicle Crime Reduction

5,847,867

Police Recruitment

6,473,845

Police Recruitment—Special Constables

499,938

Police Recruitment—Fast Track

126,310

Police Reform

45,000

UK Immigration Service

8,568

Postal Voting

864,093

Fire Safety

1,698,875

Drugs Campaign

1,404,398

Child Protection on the Internet

1,281,529

2002-03

Vehicle Crime Reduction

4,911,621

Police Recruitment

4,736,223

Drugs Campaign

669,185

Child Protection on the Internet

763,290

Firearms Amnesty

600,000

2003-04

Vehicle Crime Reduction

4,617,658

Police Recruitment

4,987,946

Drugs Campaign

2,348,500

Child Protection on the Internet

825,557

Domestic Violence

936,587

Youth Offenders

39,214

2004-05

Frank Drugs Campaign

1,135,091

Gun Crime

200,000

Anti Social Behaviour

600,006

Acquisitive Crime Reduction

7,578,732

Police Recruitment—Special Constables

1,968,171

Domestic Violence

450,635

Child Protection on the Internet

299,094

Clean Up Week—Community Sentences

33,295