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Small Change Big Difference

Volume 449: debated on Monday 11 September 2006

To ask the Secretary of State for Health pursuant to the answer of 31 May 2006, Official Report, column 31W, on Small Change Big Difference; how much the campaign has cost; and how much money has been allocated for the entirety of the campaign. (79761)

The Department has spent under £1,000 on the launch of the initiative. Small Change Big Difference is the working title for our social marketing strategy for England—a key Choosing Health commitment. The Department is currently developing the strategy over the next five years so the entire cost has yet to be determined.