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Aimhigher Campaign

Volume 450: debated on Thursday 19 October 2006

To ask the Secretary of State for Education and Skills how much his Department has spent on advertising for the Aimhigher campaign in each year since its inception. (94454)

The Aimhigher campaign was launched in 2001 with the aim of raising the aspirations of young people and their parents so that going on to higher education became a real option for them. Since its launch, the Department has spent the following on advertising:

£

2001-02

1,750,000

2002-03

2,650,000

2003-04

3,400,000

Under the Aimhigher Student Finance banner, the Department has also run advertising to raise awareness and understanding about the financial help available for students entering higher education. Since its launch in 2003, the Department has spent the following on advertising:

£

2003-04

790,000

2004-05

1,100,000

2005-06

2,500,000