Customer use of the Traffic England Highways Agency website is assessed in three ways. First, monthly usage figures are obtained for the number of visitors to the site and the number of pages viewed on each visit; second, a questionnaire is available on the website inviting customer feedback; and third, the Agency collates telephone calls and e-mail it receives about the site.
In September 2006, the site received 280,000 visitors, who downloaded 2.2 million pages of information. Over 71 per cent. of users giving feedback rated the site either useful or extremely useful, and over 95 per cent. stated the site had influenced a recent journey.