An extensive stakeholder engagement programme has informed the development of the draft healthy living social marketing strategy to tackle obesity in children under 11 years, including contributions and an ongoing dialogue with sports-related agencies and sports governing bodies.
The Department has also worked in partnership with sports clubs and sports governing bodies to increase physical activity and disseminate health messages to children, young people and adults, for example through business in the community’s Clubs that Count scheme and the teenage health demonstration sites programme.