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Fishburn Hedges

Volume 454: debated on Wednesday 6 December 2006

To ask the Secretary of State for Health how much NHS Blood and Transplant has spent on (a) consultancy services provided by Fishburn Hedges on its communications strategy, (b) the Promguide Management Resources assessment of donor services, (c) the Branded study of donor marketing and (d) brokerage charges to the Central Office of Information related to the Branded study of donor marketing. (107696)

NHS Blood and Transplant (NHSBT) is responsible for managing blood supplies in England and north Wales. It does this through the National Blood Service (NBS).

NBS has advised that this information is commercial in confidence. NBS engaged Branded and the Central Office of Information to report on the NBS’s marketing strategy and effectiveness. The review was undertaken jointly by Branded and COI. A brokerage fee was not paid by the NBS.