The physical activity promotion fund was announced in the “Choosing Health” White Paper in November 2004, to roll out evidence-based physical activity interventions. £55 million was allocated for 2006-07 and 2007-08 directly to primary care trusts for action on diet, physical activity and obesity.
Regional physical activity co-ordinators are now employed across seven of the nine English regions. Although local arrangements differ for hosting and funding these posts, they are all based upon the role originally piloted in the North West of England.