The Department has collaborated with the prostate cancer charter for action to fund a pilot public awareness programme on the prostate and its function. The Department provided £100,000 towards the pilot, with signatories to the charter providing a further £50,000.
The pilot took place in Coventry in October 2006, and an independent evaluation is now assessing the effectiveness of the messages used in the pilot, the interventions used to promote the messages, and the impact the pilot has had on national health service services. The evaluation is expected to report in early 2007. The learning from this pilot will help us in deciding the way forward on the public awareness of prostate cancer.