Most primary care trusts (PCTs) and strategic health authorities (SHAs) have a lead for sexual health and HIV, however, exact numbers are still being clarified following the recent re-configuration of the national health service. Details of the employment of these leads are not held by the Department.
We will be evaluating the success of the “Condom Essential Wear” campaign by conducting regular surveys among our target audience to measure campaign awareness and changes in attitudinal and behavioural indicators such as condom usage and attitudes to sex, relationships, contraception and sexually transmitted infections (STIs).
We will measure changes in behaviour and attitudes against a benchmark survey carried out in advance of the campaign launch in November 2006.
Increased awareness of STIs and improved technology may lead to more people presenting for testing so decreases in levels of infections may not be seen immediately.