Officials of the Department facilitated discussions between the alcohol industry and non-industry stakeholders on the establishment of the new independent Drinkaware Trust. A memorandum of understanding was signed in June 2006. The alcohol industry has committed funding of £12 million to finance the new Trust’s activities over the first three years, which are likely to include alcohol education campaigns.
The alcohol industry is represented, along with non-industry stakeholders, on the communications stakeholder group, which meets regularly to give advice on the Government’s campaigns and communications on alcohol misuse.