Since its successful launch in April 2006, we have spent a total of £13,336 on initiatives branded Small Change Big Difference.
Small Change Big Difference is an umbrella approach particularly relevant for healthy eating and physical activity. The concept will be incorporated into our forthcoming work as part of the social marketing strategy and obesity programme.
It is a platform for engaging with stakeholders from the public and commercial sectors, with an opportunity for them to make a pledge to support healthy living and amplify it with their own customers and staff.