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Cheese Industry

Volume 455: debated on Tuesday 16 January 2007

To ask the Secretary of State for Health what assessment she has made of the possible impact on the cheese industry of the proposed restrictions on television advertising of unhealthy foods. (107428)

The Government’s manifesto includes a commitment to help parents by restricting further the advertising and promotion to children of those foods and drinks that are high in fat, salt and sugar. There has been no assessment of the possible impact that proposed television restrictions on food and drink advertising to children will have on the cheese industry.

The Department believes that the nutrient profiling model, developed by the Food Standards Agency for use by Ofcom, provides a scientific and objective base for underpinning regulatory intervention in relation to television advertising to children. The restrictions that Ofcom has announced apply to programming aimed at or of particular appeal to children.