50,000 copies of the poster were designed, printed and disseminated at a total cost of £30,000.
The poster was mailed to health centres, general practitioner surgeries, health promotion and health protection units, pharmacies, NHS Direct call centres, NHS walk-in centres, accident and emergency units and to consultants in communicable disease control. It was also cascaded to a wide range of communication leads within strategic health authorities and primary care trusts and made available as a downloadable resource on a range of websites.