Halifax has not mass mailed offers of credit to Saving Gateway customers. The contract between Halifax, DfES, HMRC and HMT states that members of the HBOS group will only market their own products at the specific request of the customer, unless the customer is an existing HBOS customer, in which case existing marketing arrangements will remain.
The Saving Gateway is an account targeted at low-income households, delivering a strong incentive to save regularly through the Government matching money saved in the account. The first Saving Gateway pilot used a match rate of £1 for £1; however the second Saving Gateway pilot is testing the effects of alternative match rates of £1 for £1, £2 and £5 and contribution limits, initial endowments and the support of a range of financial education bodies.
On completion of the Saving Gateway, the participant’s money is transferred into a Halifax Liquid Gold account. This was proposed by HBOS in discussion with Treasury officials as it was an existing Saving account and the IT could be adapted quickly to accommodate the Saving Gateway pilot.