UK Trade and Investment is the Government organisation that supports companies in the UK doing business internationally and overseas enterprises seeking to locate in the UK. Deepening our trade and economic relationships with emerging, potentially high growth markets is a key element in the UK's response to globalisation. Brazil is recognised in the UKTI corporate strategy as a high growth market offering both promising business opportunities and significant challenges to UK companies. Like other regions, in the East Midlands we recognise the growing importance of Brazil to companies wishing to develop their international business by ensuring that our individual clients have the support they need to assess opportunities in this market. In addition, the East Midlands Trade Association, a project supported by UKTI EM and emda, held a market information event in September 2006 focusing on key South American markets including Brazil. To allow companies to pursue their interest in Brazil, and again supported by emda, we will be taking 30 company representatives on a high profile market visit to Sao Paolo in March this year. Our visit will be led by Mrs. Pat Zadora, Chair of the East Midlands Business Forum and Deputy Leader of the East Midlands Regional Assembly. It will also be accompanied by representatives of three key sectors in the region, Biomedical, Creative Industries and Engineering, who will be commissioning research in Brazil to identify future opportunities for companies in the region
Emda’s inward investment team keeps a watching brief on investment from Brazil into the UK, and works closely with UKTI to identify suitable opportunities for the East Midlands.