Figures for Sky, Ntl and Telewest are only available since the launch of a new application in mid-August 2006. It should be noted that these figures are for visits to Directgov and not for individual visitors. Television access can be used by a number of individuals within a household, making it impossible to accurately measure unique visitors.
In the five month period from August 2006 to mid January 2007, visits (rounded to the nearest thousand) are shown in the following table.
Number Television access Sky 25,000 Ntl 11,000 Telewest 18,000 Mobile phone access 120,000 1Number of visits in the 11 months from February 2006 to December 2006
Mobile phone access
1Number of visits in the 11 months from February 2006 to December 2006
Early indications from audience research currently in progress on the Directgov digital TV service are that users are primarily those who do not use, or rarely use, the internet. They are also more likely to be unemployed or homemakers.
The Directgov mobile phone service is currently in the pilot stage and to date has received no marketing. The service launched in December 2005 was a limited information service only available to O2 i-mode customers. Visitor numbers are not available for the first two months whilst the additional tracking, necessary for measuring visitor numbers, was built.