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The Government are committed to raising awareness on climate change, and its links to energy use. DEFRA, the Department for Trade and Industry, and associated agencies and non-departmental public bodies currently run a number of different climate change-related communications activities focused on specific issues and target audiences. These include campaigns to address business and household energy efficiency, renewable power generation, low-carbon transport and climate change impacts.
The Energy Saving Trust (EST), which is funded by DEFRA to promote energy efficiency in the household sector, runs campaigns to encourage consumers to take energy saving action. EST’s “Save Your 20 per cent.” marketing campaign is a key source of information and a call to action for consumers to reduce their energy use and install energy efficient measures.
In addition, DEFRA is developing a CO2 calculator. This will be launched in the spring and promoted with an advertising campaign. It will help individuals to calculate their CO2 footprint and enable them to make more informed choices about how to save energy.