A copy of “Taking Stock—A review of Child Trust Fund marketing activity 2005-06” and “Going forward—A preview of Child Trust Fund marketing activity for 2006-07” are available in the House of Commons Library. These set out the Child Trust Fund communications strategy since the launch of the campaign.
Advertising for the Child Trust Fund began in January 2005.
The total media spend on advertising is detailed in the Child Trust Fund statistical report 2006, which was published on 21 September 2006 and can be found at www.hmrc.gov.uk/ctf/stats.htm.
The Child Trust Fund communications campaign has been evaluated by independent tracking studies at six month intervals since its launch.
A summary of the findings were included in the Child Trust Fund statistical report, which was published on 21 September 2006 and can be found at www.hmrc.gov.uk/ctf.stats.htm.