I have had regular discussions with the Food Standards Agency on the nutrient profiling model. The model enables Ofcom to devise rules on television advertising of foods high in fat, salt and sugars which do not have an unhelpful impact on the advertising of healthier options such as fruit and vegetables. I wrote to the chair of Ofcom on 6 December 2006 indicating our support for the model as an appropriate basis for underpinning regulatory intervention in relation to broadcast food advertising to children.