[holding answer 1 February 2007]: DTI does not currently carry out any central formal evaluation of media coverage. The last such contract ran from October 2004 to April 2006.
The findings from that work were confidential and not intended for publication. They formed part of the advice that communications staff provide to Ministers and senior officials. The contractor opposes the publication of its work on commercial grounds.
In view of the confidential nature of this advice and the associated commercial interests, I am therefore unable to place copies of our central evaluations of media coverage in the Libraries of the House.