My Department invests over £50 million a year in tourism marketing through VisitBritain, which recognises the continuing importance of the seaside within British tourism.
Likewise, my Department's support for other cultural sectors, such as built heritage, museums and leisure facilities benefits coastal towns as it does the rest of the country.
And I am working with stakeholders outside London, including the British Resorts and Destinations Association to ensure that the country as a whole takes full advantage of the tourism opportunities of the 2012 Games.