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House of Commons Hansard
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Departmental Campaigns
06 March 2007
Volume 457
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To ask the Secretary of State for Environment, Food and Rural Affairs how much his Department spent on (a) all environmental campaigns, (b) the Tomorrow's Climate, Today's Challenge (TCTC) campaign and (c) the Tomorrow's England initiative funded by the TCTC budget, in each year since 2000; and if he will make a statement. [110463]

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The information requested is as follows:

(a) Defra was created in June 2001. Since then, Defra has funded various environmental campaigns through the core Department and key delivery partners. The costs are as follows:

Defra spend on combined environmental campaigns including delivery partners1

Expenditure (£000)

2000-01

18,864

2001-02

12,058

2002-03

11,275

2003-04

14,814

2004-05

22,144

2005-06

25,137

1 Includes activity from Environment Agency, Envirowise, WRAP, Encams, Carbon Trust, Energy Saving Trust.

(b) The Climate Change Communications Initiative was launched in December 2005 and used the slogan Tomorrow's Climate, Today's Challenge as its campaign branding. The costs to date are as follows:

Defra spend on the Climate Change Communications Initiative

Expenditure (£000)

2005-06

1,150

2006-071

4,505

1 To date.

(c) The Tomorrow's England project started in September 2006 is one of 83 projects funded from the Challenge Fund element of the Climate Change Communications Initiative. Funding for this project in 2006-07 was £35,232.

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To ask the Secretary of State for Environment, Food and Rural Affairs what the annual (a) resource costs, (b) capital expenditure costs and (c) staffing costs were of each environment campaign promoted by the Government at today’s prices in each year since 1997; and if he will make a statement. [117329]

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Defra was created in June 2001. Since then, Defra has funded various environmental campaigns through the core department and its key delivery partners. The costs are as follows:

Defra—Climate Change Communications Initiative

In December 2005 a new £12 million campaign called “Tomorrow’s Climate, Today’s Challenge” was launched designed to raise public awareness of and change attitudes to climate change. The costs to date are as follows:

Defra—Climate Change Communications Initiative

£000

Expenditure

Expenditure at 2006-07 prices

2005-06

1,2,31,150

1,181

2006-07 (to date)

4,5,64,505

4,505

The figures include the following elements with the remainder being resource costs:

1 Resource cost £477,000

2 Capital cost £643,000 for film, brochures, website etc.

3 Staff cost £30,000

4 Resource cost £3,645,000

5 Capital cost £607,000 for film, brochures, website etc.

6 Staff cost £253,000.

Defra—Every Action Counts

Defra—Every Action Counts

£000

Expenditure

Expenditure at 2006-07 prices

2005-06

0

0

2006-07 (to date)

11,600

1,600

1 Defra is providing around £4 million over three years for the Every Action Counts initiative. This started in 2006-07. It is delivered by a partnership of third sector organisations. There are 12 staff working in these voluntary organisations who are being funded through this scheme at a total salary cost of £284,762.

Environment Agency

The two main environmental campaigns run by the Environment Agency are World Environment Day and Flood Awareness.

The first World Environment Day was held in 2004. The total campaign costs are as follows:

World Environment Day

£000

Expenditure

Expenditure at 2006-07 prices

2004

150

157

2005

150

154

2006

250

250

The Flood Awareness Campaign delivers a rolling programme of public awareness initiatives across England and Wales. In 1999 the Government and the Environment Agency Board approved a 10-year £2 million per annum business case to fund the campaign.

Staff costs and resource breakdowns are not available.

Envirowise

Envirowise is a business support programme funded by Government to help companies make cost savings from environmental improvements.

Envirowise1

£000

Expenditure

Expenditure at 2006-07 prices

1998-99

1999-2000

2000-01

1,138

1,304

2001-02

1,229

1,393

2002-03

1,236

1,363

2003-04

1,267

1,360

2004-05

1,286

1,345

2005-06

3,431

3,523

1 Envirowise was created in 2000 as the successor programme to the Environmental Technology Best Practice Programme. From 2005-06 funding was increased to allow the programme to support all businesses affected by increases in Landfill Tax. Figures above refer to total expenditure, including staff and resource costs, for all market research, impact measurement, marketing campaigns, website hosting and maintenance, best practice workshops and guides. Resource and staff costs are not available separately.

WRAP

Waste and Resources Action programme1—National recycling communications campaign

£000

Expenditure

Expenditure at 2006-07 prices

1997-98

1998-99

1999-2000

2000-01

2001-02

2002-03

2003-04

2517

555

2004-05

3,45,431

5,678

2005-06

55,018

5,153

1 The Waste and Resources Action Programme (WRAP) is funded by Defra, the devolved Administrations. WRAP was formed in 2000 and began work in 2001. Figures supplied by WRAP.

2 Staff numbers 2 (rounded estimate), staff cost £55,000.

3 Staff numbers 4.5, staff cost £115,000.

4 Under their second business plan WRAP have committed a total of £10.966 million to a national campaign “Recycle Now” over the three year period 2003-06.

5 Staff numbers 2.5 (directly attributable), staff cost £118,000.

ENCAMS

ENCAMS

£000

Expenditure

Expenditure at 2006-07 prices

1997-98

3,997

4,864

1998-99

3,697

4,405

1999-2000

3,762

4,406

2000-01

3,542

4,099

2001-02

3,762

4,265

2002-03

13,597

3,967

2003-04

3,574

3,835

2004-05

24,542

4,749

2005-06

25,542

5,691

1 In addition to this expenditure Defra allocated an additional £1 million to local authorities through ENCAMS for the Local Environmental Quality Pathfinder Programme that forged partnerships between local authorities and the local community. Some of the projects developed reduced fast food litter, railway land litter and schools litter.

2 ENCAMS baseline grant was increased by £1 million in 2004-05, and is being increased by a further £1 million in 2005-06.

Government funding is provided to ENCAMS (formerly Tidy Britain Group) annually. This funding supports ENCAMS work on a range of local environmental quality issues, including programmes to discourage littering.

Staff and resource figures are not available

Carbon Trust

The Carbon Trust, an independent company funded by Defra, spent the following on its Marketing Campaign.

Carbon Trust

£000

Expenditure

Expenditure at 2006-07 prices

1997-98

1998-99

1999-2000

2000-01

2001-02

2002-03

1700

772

2003-04

3,300

3,541

2004-05

3,600

3,764

2005-06

3,800

3,697

1 The Carbon Trust was formed in 2001-02 but did not begin marketing activity until 2002-03. Figure for 2002-03 is total marketing expenditure. Figures for 2003-04 and 2004-05 represent expenditure on awareness campaigns.

Figures for resource breakdown are not available as the Carbon Trust does not distinguish between these categories in the funding information it provides to Defra.

Energy Saving Trust

The Energy Saving Trust, an independent company funded by Defra, spent the following on its Energy Efficiency Consumer Marketing Campaign.

Energy Saving Trust£000ExpenditureExpenditure at 2006-07 prices1997-9813,3134,0321998-993,5324,1491999-20003,7264,3652000-014,2084,8702001-026,5427,416Staff(488)(553)Resource(6,054)(6,863)2002-035,7426,332Staff(487)(537)Resource(5,255)(5,795)2003-046,0386,479Staff(560)(601)Resource(5,478)(5,878)2004-0528,4538,838Staff(547)(572)Resource(7,906)(8,266)2005-065,9466,105Staff(511)(524)Resource(5,435)(5,580) 1 Figures for 1997-98 to 2000-01 inclusive show advertising expenditure only and include a small amount of Scottish Executive support.2 Figures for 2004-05 have been updated as the previous figures supplied for PQ 0622 (March 2005) were an estimated outturn including a separate campaign to promote energy efficiency in the run-up to the start of the Energy Efficiency Commitment for 2005-08.

“Are you doing your bit?”

DETR/Defra: “Are you doing you bit?” campaign

£000

Expenditure

Expenditure at 2006-07 prices

1997-98

0

0

1998-99

3,809

4,539

1999-2000

7,666

8,980

2000-01

9,976

11,545

2001-02

525

595

2002-03

10

0

2003-04

0

0

2004-05

0

0

2005-06

0

0

1 This campaign served to raise public awareness and to encourage individual action to help the environment. However, in the absence of an underpinning legal requirement, it was considered to be of lower priority than the Department’s other environmental programmes which bodies such as the Energy Savings Trust and NGOs will deliver. Winding down the campaign helped deliver savings of £3.4 million pa from 2005-06 onwards.

Staff and resource figures are not available.

All expenditure at 2006-07 prices has been calculated using the GDP deflator tables from HM Treasury. Since similar questions were answered there have been changes in accounting practices which have given rise to variations in some of the figures given in this answer.