Since 1993, the Department has supported the National Breastfeeding Awareness Weeks (NBAW), as a key activity in promoting breastfeeding. The information requested on funding up to 2002 is not available. The following table sets out the funding for the NBAW from 2003 to 2005.
£ 2002-03 (NBAW 2003) 263,000 2003-04 (NBAW 2004) 272,000 2004-05 (NBAW 2005) 267,000
2002-03 (NBAW 2003)
2003-04 (NBAW 2004)
2004-05 (NBAW 2005)
In these years, a range of educational and promotional materials were developed and made available to the health professionals, non-governmental organisations and voluntary organisations in support of local initiatives. In addition, the Department commissioned a public relations agency to generate media and promotional initiatives for the campaign. In the year 2005-06, no central funding was available and NBAW operated at local levels.
This year, the campaign will be held from 13 to 19 May 2007. The Department is planning a comprehensive communications package, including marketing support that will be launched at the week and continue through the year. The Department plans to spend £573,000 from the 2006-07 budget on the TV and radio filler advertising, public relations activity, website and promotional materials and continue this activity throughout 2007-08.