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VisitBritain: Internet

Volume 458: debated on Wednesday 14 March 2007

To ask the Secretary of State for Culture, Media and Sport what the cost was of developing Eviivo, the online booking system used by the VisitBritain website; and how many bookings were taken through this system in the first year of its operation. (126884)

VisitBritain’s websites do not operate an online booking system.

Through EnglandNet, VisitBritain offers an online referral service. This enables users of VisitBritain’s websites to check availability and pricing of accommodation through existing commercial operators, and then refers them to those operators for completion of bookings.

The technology which powers VisitBritain’s EnglandNet online referral service was built by Agilisys and they continue to provide technical services to the project. Eviivo, an associated company of Agilisys, developed the polling technology used by EnglandNet, which is licensed to VisitBritain through Agilisys.

Including the appropriate apportioned project cost elements, the total expenditure on the development of the EnglandNet online referral service has been estimated at approximately £450,000.

EnglandNet is not measured by the number of bookings. However VisitBritain has monitored referrals. Between April 2006 and the end of January 2007, 10,096 referrals were made to commercial operators, with a potential business value of £2,312,590.