VisitBritain’s websites do not operate an online booking system.
Through EnglandNet, VisitBritain offers an online referral service. This enables users of VisitBritain’s websites to check availability and pricing of accommodation through existing commercial operators, and then refers them to those operators for completion of bookings.
The technology which powers VisitBritain’s EnglandNet online referral service was built by Agilisys and they continue to provide technical services to the project. Eviivo, an associated company of Agilisys, developed the polling technology used by EnglandNet, which is licensed to VisitBritain through Agilisys.
Including the appropriate apportioned project cost elements, the total expenditure on the development of the EnglandNet online referral service has been estimated at approximately £450,000.
EnglandNet is not measured by the number of bookings. However VisitBritain has monitored referrals. Between April 2006 and the end of January 2007, 10,096 referrals were made to commercial operators, with a potential business value of £2,312,590.