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Child Trust Fund

Volume 458: debated on Thursday 15 March 2007

To ask the Chancellor of the Exchequer what activities were recently undertaken as part of Child Trust Fund week; and what the cost was of each. (118713)

As part of Child Trust Fund week, a number of activities were undertaken to help promote parents’ engagement with the Child Trust Fund accounts set up in their children’s names, and to encourage new parents to open the accounts themselves. These included a nationwide radio and parenting media advertising campaign at a cost of £234,000, the preparation and distribution of packs designed to help MPs promote the Child Trust Fund in their local regions at a cost of £30,000, and a campaign to promote editorial coverage in the national media at a cost of £31,000. All such expenditure is subject to the normal rules concerning Government communications expenditure, and is designed to ensure properly targeted communications and full value-for-money. All aforementioned costs are exclusive of VAT.