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Education: Guardian Newspapers

Volume 458: debated on Monday 19 March 2007

To ask the Secretary of State for Education and Skills (1) how much was spent by his Department on the 14 to 19 reforms supplement it sponsored in The Guardian newspaper on 6 March; (127230)

(2) which civil servants within his Department contributed to the 14 to 19 reforms supplement in The Guardian newspaper on 6 March.

The Department spent £42,000 on The Guardian Supplement covering the 14 to 19 reform programme. The 14 to 19 reforms will impact on a range of stakeholders and through the supplement we were able to inform head teachers, teachers and lecturers in schools and colleges, HE professionals, and the wider public about the reforms. We believe that this is good value for money as we were able to reach a large section of our target audience. As the 14 to 19 programme will require schools and colleges to collaborate in the future, and teaching of the diplomas will start from September 2008 we increasingly need to inform our target audiences about the reforms and the impact that they will have on them. We will therefore continue to promote the 14 to 19 reform programme across a range of news media over the next few months.

Although civil servants within the 14 to 19 reform group briefed The Guardian on the 14 to 19 reforms, the content of the supplement was written by Guardian journalists. As with most supplements of this nature officials from within the Department and across our partners were given the opportunity to correct factual errors within the final document. Final editorial control for the article was retained by The Guardian.